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  • PR Insight: Media training tips

    first_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr When the leadership of a credit union does interviews with the media, they have the potential to make a great impact. Media interviews enable CU spokespeople to educate members and potential members, spread awareness of what the organization is doing and position the credit union as a leader within the community. But these objectives can only be accomplished if CU spokespeople have gone through media training—to help them focus on what they need to communicate to a reporter and do so clearly. Preparation before an interview can mean the difference between being left out of an article and having the article or segment focus on you and your organization.Before the InterviewThe first thing to do once the interview has been scheduled is to review past articles or video clips produced by the reporter conducting the interview. Usually reporters have certain topics or perspectives that reoccur in their articles, so identifying these can help when trying to predict what kinds of questions may be asked. continue reading »last_img read more

  • How would your credit union answer this question?

    first_imgWhat does your credit union do to encourage diversity in its leadership ranks and workforce?I don’t want to get into a political discussion by asking this question. I’m only asking it because it’s a question your credit union, along with most other businesses, is going to be asked if it hasn’t been asked already. Diversity is back in the news but this time I get the sense that a substantial portion of the public wants to see some results. For example, Amazon is now committed to diversifying its board of directors following an outcry among its employees and shareholders after it rejected a resolution at its annual board meeting on taking steps to increase the diversity of its board. In addition, a major law firm actually had to apologize after sending out a picture of its new class of partners comprised of one white female and white males.Then there’s the political reality. You actually have a subcommittee of the House Financial Services Committee created to address diversity issues. [CUNA submitted a letter to this committee pointing out that 52% of credit union CEO’s are female.] And don’t forget, Dodd-Frank mandated that financial regulators, including the NCUA create offices of Minority and Women Inclusion. For the past few years it has requested credit unions to voluntarily submit self-assessments of their diversity practices. continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more