JustGiving unveils crowdfunding tool for charities

first_img Tagged with: crowdfunding Justgiving Howard Lake | 8 April 2015 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis15  53 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis15 About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. JustGiving unveils crowdfunding tool for charities Online and social giving platform JustGiving has announced a new tool that will let charities launch crowdfunding campaigns to support a particular cause, project or appeal.JustGiving Campaigns can be used to create customised appeals in aid of time-critical campaigns and projects. It is currently inviting registrations from charities wishing to use the tool.Individuals and community groups have already been able to use JustGiving’s Yimby crowdfunding tool. JustGiving Campaigns now extends a similar opportunity to registered charities.JustGiving Campaigns has been developed in consultation with over 30 charities. As well as accepting donations it will enable individuals to fundraise in aid of the campaign or appeal.Sally Falvey, Head of Charity Marketing for JustGiving, said:“JustGiving Campaigns allows charities of all sizes to instantly launch a crowdfunding campaign and harness the power of the crowd to fund a particular appeal or project. And with our social technology we can intelligently connect Campaigns with people we know will care about their cause – helping charities to reach more people, inspire more giving and ultimately raise more money.”Since 2001 JustGiving has been used by 22 million people to raise more than $3 billion for good causes across 164 countries.Australian Red Cross uses JustGiving Campaigns to crowdfund for its Vanuatu appeal Advertisementlast_img

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