Whitbread rewards suit employees’ tastesOn 12 Jun 2001 in Personnel Today Previous Article Next Article Related posts:No related photos. Whitbread Hotels is introducing a recognition programme to cut its employeeturnover rate by 5 per cent. The programme, called Recognition First, is intended to improve staffmotivation and will provide rewards that are tailored to individuals’ personalities.The company hopes to reduce its staff turnover from 35 to 30 per cent in 12months. AmandaRavey, HR director of Whitbread Hotels, said, “Employees will fill in aform on their likes and interests, so when we reward them for their efforts, weare able to do so with a gift that suits their lifestyles.” The programme’s pilot in three hotels ends this month and has already provedsuccessful. Sprowston Manor, Norfolk, has reduced its staff turnover from 40 to 35 percent and increased staff satisfaction at work rating by 11 per cent. Phil Mellanby, the hotel’s HR manager, said, “We have even had twoformer employees return to work here, saying they felt undervalued andneglected outside Whitbread.” The company has over 60 UK-based hotels employing over 9,000 employees. Comments are closed.