Agreement on cooperation in creating, developing and promoting the tourist brand of the “Gorski kotar” region signed

first_imgGreen heart of Croatia The Kvarner Tourist Board, as the director Irena Peršić Živadinov pointed out, has been working on the branding of Gorski kotar for many years, and in the past 5 years a pilot project “Management of the destination Gorski kotar” has been made. A bicycle transversal was made, which enabled the presentation of Gorski Kotar on the international market as a destination for active holidays, which increased the number of arrivals of both foreign and domestic guests. “Recently, in Ravna Gora, a county project of the Center for Large Beasts worth about 8 million kuna was launched. The realization of the project will enable the creation of “green” jobs and contribute to better and sustainable tourist valorization and promotion of our Gorski kotar, because this area must turn its natural potentials into competitive advantages. This area must turn its natural potentials into competitive advantages. The green heart of Croatia must become a brand and we will do it”, Said the Primorje-Gorski Kotar County Prefect Zlatko Komadina. This Agreement covers the activities of drafting strategic documents intended for the development and promotion of tourism in the Gorski Kotar region in the period from 2019 to 2025, based on which the development and marketing activities of local tourist boards and local governments will be consolidated and harmonized. An agreement on cooperation in the creation, development and promotion of the tourist brand of the “Gorski kotar” region was signed today in Ravna Gora.  Joining and connecting nine local self-government units for Gorski kotar means a new dimension in the development, promotion and market positioning of this area as a desirable and attractive tourist destination. “Croatia is very well recognized in the world as a summer vacation destination, but the task of all of us is to show the world that our country offers much more than that. With this goal in mind, we support every form of destination cooperation, including this one within which the Croatian National Tourist Board will be the coordinator in the process of defining strategic documents intended for the development and promotion of tourism in Gorski Kotar.” said CNTB Director Kristjan Staničić, emphasizing that this project fits into the strategic goal of developing the continental tourist offer. The agreement was signed by the Minister of Tourism of the Republic of Croatia Gari Cappelli on behalf of the Ministry of Tourism, Director Kristjan Staničić on behalf of the Croatian Tourist Board, Director Irena Peršić Živadinov on behalf of the Primorje-Gorski Kotar County Tourist Board and representatives of municipalities and cities Brod Moravice, Čabar, Delnice, Fužine. Lokve, Mrkopalj, Ravna Gora, Skrad and Vrbovsko.  During the signing of the agreement, Minister Cappelli emphasized the importance of this agreement for the development of the entire Gorski Kotar: “As well as through our legislative changes, our desire is to encourage the association of destinations that, through joint action, have the opportunity to brand themselves much better, position themselves on the market and develop projects that will encourage overall economic development. With this agreement, which represents the beginning of a new tourist story, I believe that the entire Gorski Kotar can use its potential and become not only a recognizable tourist destination but also an example of successful social development and economic transformation. Cappelli pointed out. “Since 2011, the Kvarner Tourist Board has been working on combining the tourist offer and joint promotion through the project of Coordination of Tourist Boards from the Gorski Kotar area. Therefore, we see this Agreement on Cooperation in Creating, Developing and Promoting the Tourist Brand of the Gorski Kotar Region as a kind of upgrade of the existing Strategy which will continue to work together on the branding of Gorski Kotar for a longer period of time. ” Peršić Živadinov pointed out and added that in the last 8 years the number of overnight stays has increased from 33.000 to over 100 and added that the goal is to increase accommodation capacity.last_img

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