although the Spring Festival is the major stores selling goods, the store if you can grasp such a rare time, will be able to create a very high income. However, before the arrival of the Spring Festival season, a variety of promotions, but a number of problems followed.
one is the marketing problem. The past two years, people drink wine, milk, beverages, meat and other goods to reduce enthusiasm, coupled with the increase in the number of stores, the price is more transparent, people tend to be far away from the nearest, the golden section of the supermarket business is not hot.
two is the production date and the transfer of goods. Customers often found goods more fresh and better, and the Spring Festival a lot of sales has been to the end of January, even if it is a period of one year, the production date is December 2016 of the goods, customers have repeatedly considered before reluctantly bought. If you want to get the goods in 2017 to exchange in 2016, as long as less than the critical period, the supplier is not willing to exchange.
three is a cash flow problem. A lot of money is needed for the sales season. If you do not want to miss the opportunity to lend or borrow money to buy goods, once the goods are unsalable will be worth the candle.
business is not blind to achieve success, we need to be able to master more relevant skills. So, shopkeepers when ordering, also need to be able to correctly analyze the factors of commodity sales prospects, profit margins, production date, shelf life and the reserve funds, must not covet "preferential" and lead to more trouble.